"You'll discover ten paradoxical truths about digital data, and learn how those truths are overturning centuries-old assumptions about privacy, identity, and personal control. You'll view the indelible digital footprints you're making when you search Google, send emails and text messages? write Microsoft Word documents? download MP3s? make cellphone calls? post blog entries? pay highway tolls? use your supermarket discount card. And you'll see how others could be following those footprints, in ways you never thought about, and might not like." http://www.bitsbook.com/